When Joe Walsh, Glenn Frey and Don Henley of the Eagles wrote Life in the Fast Lane in the late 1970s, little did they know how fast that lane would become. In an Amazon world where we can order anything online and have it delivered within a few hours, our …
Read More »What Is Intentional Podcasting and How Do You Do It?
If you want to start a podcast and think you have what it takes to make it successful, then let me start by saying, congratulations! Having that spark of an idea is the first step in what can become a fun and fulfilling journey. Still, having the idea to start …
Read More »The Happiness Quotient: What an 'Eight-Hour Shower' and Creativity Have in Common
How would you complete this sentence, “Life is too short to…”? Drink bad coffee? Drive boring cars? Be unhappy? However you answer that question will give you an idea of where you should direct your energy. Directing your energy to a goal can also be thought of as manifesting. As …
Read More »Considering the Environmental Costs of Cannabis
Cannabis is often positioned as the next frontier in green agriculture. In reality, much of the industry’s current direction is neither sustainable nor forward-thinking for the environment. The majority of cannabis’ exorbitant energy use stems from inefficient cultivation practices. Even a decade ago, growing cannabis created the carbon emissions equivalent …
Read More »Music Discovery: Breaking Down the Relationship Between Tastemakers and Discovery Channels
Algorithms are the new music tastemakers — for now. Of all the beachheads that have determined the victors and losers of the music industry, none has been more fought over than music discovery: how listeners find new artists and tracks and fall in love with them. Controlling music discovery has …
Read More »Why Shared Viewing Experiences Are so Powerful and How to Bring That Positivity Back
We’ve all had those days where we want to shut the door on everybody else, grab our favorite snacks and curl up to watch a show in privacy. There’s a unique, sweet kind of restoration that comes from that very personal experience. In the broad picture of things, though, people …
Read More »Will AI Tools Replace Living, Breathing Digital Marketers?
Artificial intelligence (AI) is making a lot of waves in the digital marketing space. Companies testing ads with AI are seeing significant increases in conversions along with equally significant reductions in costs as the cost of running successful ads also drives down the cost per acquisition. Until recently, martech AI …
Read More »How to Turn Your Passion Into Profit Part I
When I was growing up, I always envisioned my dad as this indestructible superhero. When he fell sick with liver cancer, I saw his superhero mask start to come off — and I noticed that the only thing that helped ease his pain was medical marijuana. I watched medical cannabis …
Read More »How to Determine the Value and Worth of Social Networks
If you take a look at the followers your brand has attracted over the years, you might be surprised to find just how many supporters you have. Why do you have them, and what have they done for you lately (and vice versa)? If you are a product influencer, the …
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