New businesses are opening all the time, often by first-time entrepreneurs. And while thorough research, planning and thoughtful decision-making can give you a good start in your entrepreneurial journey, nothing can prepare you for the true journey that lies ahead. With business experience comes a great deal of wisdom, and …
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Since the advent of platforms like Facebook, YouTube, Instagram and others like them, companies have been trying to find the secret behind some of the internet’s most viral content in order to reproduce it for themselves and garner some major attention. While at times the types of content that spark …
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No matter what type of business you run, your customers always have an opinion. From being completely happy with your service to thinking your product needs a total overhaul (and every opinion in between), your customers’ opinions can be as diverse as they are. It’s the companies that know how …
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While the Covid-19 pandemic has had its fair share of negative effects, it has also been responsible for a number of positive cultural shifts, especially in the e-commerce space. Stay-at-home orders and social distancing forced consumers online and caused companies to pivot, adapt or fail — and that meant major …
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It’s no surprise that video content has dominated marketing across various industries. Apps like TikTok and Instagram’s IGTV and Reels features allow you to better engage consumers with short clips about a given product or service. However, every business has their own unique approach to video marketing. So, to offer …
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