No matter what type of business you run, your customers always have an opinion. From being completely happy with your service to thinking your product needs a total overhaul (and every opinion in between), your customers’ opinions can be as diverse as they are. It’s the companies that know how …
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While the Covid-19 pandemic has had its fair share of negative effects, it has also been responsible for a number of positive cultural shifts, especially in the e-commerce space. Stay-at-home orders and social distancing forced consumers online and caused companies to pivot, adapt or fail — and that meant major …
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If you take a look at the followers your brand has attracted over the years, you might be surprised to find just how many supporters you have. Why do you have them, and what have they done for you lately (and vice versa)? If you are a product influencer, the …
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It’s no surprise that video content has dominated marketing across various industries. Apps like TikTok and Instagram’s IGTV and Reels features allow you to better engage consumers with short clips about a given product or service. However, every business has their own unique approach to video marketing. So, to offer …
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